The better the story, the more engaging your case study will be. Try to find an interesting customer for your next case study.
How are people using your products or services? Are any of your customers using your business to solve difficult or unusual problems? Get creative when searching for someone to serve as the basis for your next case study. That said…. Yes, you want your case study to be interesting and feature a compelling angle, but you also want the vast majority of your target market to be able to identify with it.
Journal of Marketing Research and Case Studies
Using our dog rehabilitation example from earlier, we knew that the possible similarities between training difficult dogs and using AdWords as a newcomer to paid search was interesting. We also knew, however, that despite the compelling angle we chose to explore, the client in question had experienced many of the problems common to our core target market of small businesses with modest monthly AdWords spend. Well, just as any good story has a beginning, middle, and end, so too do the best case studies.
Here at WordStream, we typically structure our case studies in a similar way every time.
» Advertising Case Study Examples
We introduce the protagonist of our story — the client — as well as the problems they are trying to solve. Think of this as Act I of your case study.
www.hiphopenation.com/mu-plugins/tioga/hook-up-my-car.php Although I never use strict rules when writing case studies, this section usually runs between and words in length; just enough to introduce the hero of our story and tease the problems they face, but not too much that it would dissuade more casual readers. In Act II, we introduce the solution, namely our software.
I might include a brief explanation of what drove our protagonist to seek out our products, before going into more depth about how the client uses our software. This section will often include direct quotes from the client, and is usually strongly benefit-driven.
- Case Studies?
- Undertone – Advertising Case Study!
- T2017 Top right side!
- write a detailed essay on the causes and effects of poverty.
- introduction to dissertation writing;
This section is where the real meat of the story is, and is often the longest of the three sections. Cold, hard data is your best friend when writing a case study — more so than most other content projects. Real performance metrics from a WordStream customer, as featured in this case study. If possible, the data you include in your case study should directly reflect the challenges faced by your protagonist in Act I.
Blogs & Whitepapers
In our example, this might be increasing click-through rate , which can be easily demonstrated by charts or other data. However you choose to do so, be sure to include some data or evidence to support your major points and reiterate how your featured client overcame their problem using your products or services. Kim Benjamin. Premium Yorkshire Tea got some proper celebrity glitz to take on rivals September 06, Premium Helping the nation fall back in love with Cadbury via 'Mum's birthday' February 26, Alex Brownsell.
Proof that great creative drives ROI
Premium Ford's drive to create a thrilling experience November 14, Premium HBO's quest to engage audiences with experiences November 07, Premium How Bodyform revolutionised normality September 17, Premium Inside the TfL campaign to tackle unwanted sexual behaviour on public transport July 31, Premium How The Economist used 'the truth' to lure a new audience July 25, Yasmin Arrigo.
Premium How Heineken and Publicis built brand success on big issues June 27, Premium How Doritos got fans to take a competition as seriously as a job application June 01, Premium How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years May 17, Premium Why Wall's made its classic ice-creams talk April 18, Premium How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?
April 03, Premium Six key lessons from Vodafone's Voxi launch March 26, Actimel delivers inspirational messages to drivers during likely moments of frustration in the car. Red Roof Inn increased bookings by reaching travelers seeking last-minute accommodations in real-time.
- buy college research paper.
- ' + bcrumb + ';
- essays on confucianism and taoism;
- great gatsby literary essays!
- tuck financial aid biographical essay.
El Palacio de Hierro, one of the largest and most familiar shopping centers in Mexico, used Waze as the core of its digital marketing strategy. In this study, we examined the impact of ad campaigns on the navigation behaviors of our users and analyzed which factors were most likely to contribute to a lift in store navigations. Case Studies.
- things i have learned in life essay;
- ethics and critical thinking in leadership education?
- essay on abdul sattar edhi in urdu.
- research paper global warming.
Related advertising case studies research
Copyright 2019 - All Right Reserved